“V2A feeds my entrepreneurial spirit. Day in and day out, we strive to solve new problems for our clients and face those challenges with optimism and passion. I love the fact that any consultant in the firm feels empowered to create something new and develop a firmwide initiative. I’m very proud of the atmosphere and culture at V2A; it feels like we are all part of a team looking to achieve something remarkable.”
Get to know Carlos Aponte

Carlos teams with clients to offer practical, strategic solutions for navigating and resolving complex challenges involving organizational transformations, merger integrations and strategic planning. Carlos joined V2A in 2017 and is now part of our team of Directors.   As leader of the firm’s Telecommunications Practice, he has worked extensively within the industry, including complex merger integrations and challenging strategic projects. Carlos has also played an important role in developing the firm’s expertise in human capital management for law enforcement agencies.

Carlos’s time before V2A as a marketing consultant helps him focus on what customers want and how end-users will benefit from organizational transformations. His academic background makes him a profoundly critical and analytical person that is not afraid to ask the hard questions and looks at challenges from every possible angle. He also has a bias towards action, ensuring implemented plans deliver short-term results as well as long-term impact.

Carlos enjoys staying in touch with his creativity through writing and photography, as well as staying active through sports like beach tennis, softball, and golf. He co-founded an amateur sports club and even spent some time as an NCAA Volleyball coach. However, most of his free time is spent with his wife and three children.

Prior Experience

  • Sharpleft (New York) –  2 years
  • Arco Publicidad (San Juan) –  3 years


  • University of Puerto Rico, Mayaguez Campus; BA – Philosophy


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