Strategy & Growth
The success of any organization hinges on having a clear understanding of what it should be aiming (and not aiming) its sights on.
At V2A, we have helped dozens of organizations tackle complex strategic challenges. We assist leaders in formulating their organization’s vision and objectives, defining the strategies to achieve them, and creating a sense of ownership and momentum to implement them. We emphasize the development of “actionable strategy” and frequently assist leadership teams and boards of directors in building performance management systems to maintain visibility and focus.
Areas of Expertise
Strategy Development
We help organizations develop strategies to ensure that their business portfolio is worth more than just the sum of its parts. We work with leaders to develop a clear understanding of where there may be value creation opportunities across the organization, while also ensuring that business units are focused on the right elements. We also work with business unit leadership teams in defining what markets they should (and should not) compete in. We help in developing the organization’s vision, objectives, and specific strategies, as well as defining priorities for action.
Strategic Planning & Management
Whether it is launching a new approach or revitalizing bureaucratic planning processes, our proven methodology for strategic planning helps leaders ask the right questions and engage each other constructively. We believe that management teams should own their strategic management processes, and through planning sessions in a workshop-type environment, we encourage collective ownership, working to find the right strategy together with implementable solutions. Beyond planning, strategic management proactively ties together long-term planning, financial planning and modeling (budgets and forecasts), and individual accountabilities to develop a winning agenda.
Strategic Communication
As important as defining strategy, ensuring that it is communicated properly is crucial. Whether it is disseminating your strategy to the entire organization or communicating key elements effectively to stakeholders such as regulators, suppliers, or partners, we can help ensure the right messages are delivered and understood. We also believe in the power of evangelists and look to deploy powerful influencers throughout our client organizations who can walk the talk and model the client’s desired behaviors.
Growth Strategy
Our Strategy and Growth practice aims to help businesses align key elements such as Value Proposition, Sales and Distribution channels, Brand Strategy, Customer Engagement, Operational Excellence, and Financial Performance to drive sustainable growth. Through collaborative workshops and strategic sessions, we engage teams in a hands-on environment, fostering collective ownership of the growth strategy centered around a deep understanding of their customer. This ensures that every element—from defining value proposition to streamlining operations—works cohesively to deliver measurable and scalable results. By tying together long-term planning, customer engagement, and operational efficiency, we develop actionable strategies that not only resonate with customers but also ensure the financial strength necessary to support continuous growth.
Sales Stimulation
Our sales stimulation methodology combines data analysis, marketing strategies, “lean” processes and the development of high-performing sales teams. We work closely with our clients to conduct a thorough analysis of their business, identify areas for improvement and drive their growth. Our tailored approach ensures that our solutions perfectly align with their needs and specific goals to help them reach their full potential. With our extensive operational experience, we help them optimize their processes, enhance team's productivity, and gain a significant competitive advantage.
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