Market and Business Analytics
Our market and business analytics practice focuses on adding value to V2A prospects and clients through the methodical exploration of market and company data that ultimately leads to their improved decision making.
Areas of Expertise
- Predictive and Prescriptive Analytics
We use data mining and statistics to forecast potential outcomes during our customers’ operations and recommend the most appropriate actions under the expected scenarios. For instance, we analyze consumer and employee profiles and behaviors to predict the propensity to churn of our customers’ clients and employees. For financial services companies, we also identify those individuals and businesses more likely to miss their payments. Finally, we recommend the optimal customer channels and the appropriate retention/collection approaches in each situation to optimize the retention and collections efforts.
- Artificial Intelligence and Machine Learning
We train machine learning models to improve our customers’ decision-making. These models are used, among other things, to make predictions, to recommend the most suitable products at the point of sale, to segment the customer base to adapt the value proposition to each segment, and to anticipate potentially fraudulent activities or transactions. We use Optical Character Recognition (OCR) techniques to automate manual processes and apply Natural Language Processing (NLP) to text and audio data to understand customer sentiment and feedback. NLP models are also used to analyze customer complaints received through e-mail, messaging systems, interviews, focus groups, and customer service calls to identify the main reasons for dissatisfaction.
- Business Intelligence and Reporting
We work hand in hand with organizations to build their reporting infrastructure and train their personnel to use the most common visualization tools for dashboards and reports. We do not have a one size fits all approach to business intelligence. Instead, we first understand our customer’s vision and goals, their pain points, and their reporting needs. Then we select the KPIs required to monitor whether vision and goals are achieved at all levels of the organization. Finally, we focus on gathering the correct data, performing the appropriate data transformations, and building the reporting infrastructure and data governance to monitor performance.
- Market Research and Economic Trends
We help our clients to size market opportunities for new ventures. We perform analyses of economic, demographic, and industry trends for executive teams as part of their regular strategic planning sessions. Our Economic Indicators Dashboard is a great tool that we leverage to perform these analyses, and it is available on our website. We publish our Puerto Rico, and the Dominican Republic Banking Industry Reports regularly as well as articles and insights related to socioeconomic and business matters. Finally, we perform geographic visualizations with location and demographic data to locate target markets and help our customers optimize their footprint.
- Financial Analysis and Forecasting
We assist organizations in financial planning and forecasting, performing cost-benefit analyses for new projects, and building client and client segments profitability and reporting (including cost allocation and transfer pricing).
to our newsletter