Customer Profitability Analysis for Better Decisions

We are proud to present our latest insights to the banking industry through the publication of the "Customer Profitability Analysis for Better Decisions" article in BAI Banking Strategies. It showcases the work we have developed around our customer profitability methodology in a practical, focused and insightful manner. Click on the link below, and enjoy!

"Customer Profitability Analysis for Better Decisions", BAI Banking Strategies

Meet the authors

Xavier Diví

Director at V2A Consulting

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Alexandra Carpenter

Administrative Assistant at V2A Consulting

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