This video details a successful partnership with Ballester Hermanos, a company that needed to significantly boost the productivity of its sales force while simultaneously simplifying the learning curve for new or less experienced sales personnel. To tackle this, they leveraged the power of Artificial Intelligence (AI).
V2A implemented a sophisticated, AI-powered recommendation system. This system was designed to suggest the most relevant and appropriate products for each specific customer directly to the sales representative. This technological solution was coupled with a new, structured sales process that mandated clear client planning and prioritization. The goal was to ensure that every sales effort was focused and data-driven.
The results of this digital transformation were immediate and impressive. Ballester Hermanos achieved a sales increase of over 10%, and this growth was accompanied by a valuable side effect: an increase in the variety of products sold by each representative.
The company's leadership emphasized that bringing in V2A provided the necessary external expertise and resources to conduct an exhaustive evaluation of business needs, allowing them to remain focused on the complexities of day-to-day operations. Moreover, the partnership delivered not just a strategic plan, but also the practical tools for follow-up and long-term support, ensuring the continuous integration of new technologies like AI and machine learning into their ongoing business vision.